HARTS

Here is what I've worked on for the HARTS project. We were asked to create signs for who to call in emergencies, where breaker boxes are located, and a schedule for meal preparation.

For both of these designs, I chose a primary color scheme. This decision was mostly based on the fact that emergency is generally associated with the color red, so there is a strong association for the audience and an easy and clear purpose for what the signs are for. Blue and yellow complement the red very well, and I chose bold hues for all the colors to make the posters really pop. The main emphasis was on the red, so it was used for the most important components of the posters, such as the main titles and the emergency information about calling 9-1-1.

The purpose of these posters as dictated by the client was to create a sign that would show the location of the breaker boxes, and what numbers to call in case of an emergency. I think both designs accurately and efficiently portray this purpose.

With a more simplistic and minimalistic feel, the purpose is intentionally very obvious and clear for the audience. The intended audience for these posters are people in the HARTS program that are at the location of First Presbyterian Church, or any other people that are at the location that need to know what to do in an emergency, or how to find the breaker boxes.

I repeated the font throughout both designs, using various styles of the type (bold, italic, condensed, etc). The blue rectangular border is repeated throughout both posters as well.

I used a center alignment in both designs to make the posters simple, bold, and not complicated in the visual designs. I really just wanted to focus on a very clear purpose for the audience in these designs and wanted to make them as simplistic and obvious as possible. In the case of a real emergency, people aren't going to be interested in a very visually intricate design- they just want to know what to do as quickly as possible.