CRAP Principles- Before and After

BEFORE:

assignment one:

AFTER:

assignment one:

contrast- I used contrast primarily in the grouping of the rectangles in the weights of the strokes to distinguish between the different shapes.

repetition- All groupings involve repetition as there are multiples of each shape in each groupings, four of each. The color in each grouping is also repeated- the same shade of blue for all ovals, the same shade of red for all rectangles, and various shades of orange for the moon shapes from darkest to light as the shapes decrease in size.

alignment- I aligned the ovals with a center alignment vertically. The rectangles had a more random alignment, but was still spaced intentionally with the same amount of overlap and white space between the borders of the various shapes. The moon shapes are aligned with the same amount of white space between each arc, with them creating a sort of echo look in the way they radiate outward from the largest, but all come to the same sort of invisible line to the right.

proximity- I kept all the similar shapes in close proximity with each other, even to the point of overlapping them. The two smallest ovals are touching the largest, and the medium size is inside of the largest to keep them proximate. The rectangles are all overlapping as well, keeping them as one unit. The moon shapes are radiating out from largest to smallest and are very close together as well.

BEFORE:

assignment two:

AFTER:

assignment two:

contrast- I used contrast between the pale green background and the black type, as well as in the various font styles used to bring the eye to the various aspects of the poster.

repetition- The same font type is repeated throughout this poster. The idea of green is repeated both in color choice and in the type.

alignment- The type is either right or left aligned based on what side of the poster it is on.

proximity- The main headline and the subhead with more information is grouped together in the top right, the information about date and location is grouped together on the left side, and the "logo" and slogan are grouped together as well.